experience design – Fê Canna

MESA | Name this magazine

agile methods•branding•curatorship•experience design

I’ve led a sprint using as a guide the MESA method, a team-based work system designed to solve complex challenges by unleashing human potential to process more and execute faster.

The goal was to come up with a name for a beauty print magazine in development that shows consideration for the place beauty has in our contemporary society, and that represents the magazine’s commitment to create a space where people feel included and heard. I gathered a diverse team of 10 people with all the knowledge and skills needed to solve the challenge in a short timeframe, from a drag queen who did a TEDx talk about drag therapy to a mother of three who started a movement to fight sexual harassment in public spaces.

BEAUTY DISCOVERY WORKSHOPS

curatorship•experience design•trends research

I’ve been guiding small groups in immersive experiences around beauty, helping people explore a more mindful self-care routine, with a low-waste and impact-conscious approach to their skincare rituals. I use local herbs, flowers and oils to create a sensorial environment that invites people to try new textures and care gestures.

Simple Organic, Brazil’s most prominent natural beauty brand, trusted me to lead a workshop using their products and selected fresh ingredients for journalists and influencers. Also in Brazil, I organized an experience for the staff of the NGO Think Olga and the consultancy Think Eva, two sister organizations with the mission to empower women through information.

In Europe, this workshop was included in a wellness retreat in the French countryside organized by the maté tea brand Chá Iracema. In partnership with Oden, specialized in French-grown seed oils for the skin, I guided this experience between yoga sessions, nature walks and fresh maté tea-infused cocktails. In Portugal, I held the workshop in partnership with Unii, a zero-waste cosmetics brand from the pioneer organic cosmetics store Organii, which has 5 stores in the country.

MODEFICA OFFLINE

communications•content•curatorship•experience design•strategy

For the first anniversary of sustainable fashion-focused digital magazine Modefica, I helped plan and execute a two-day IRL event for more than 500 people, with round tables, lectures, pop-up store showcasing new Brazilian designers and women-led brands. The challenge was to produce a high quality event without any investment from the organizers, while helping to project Modefica’s brand and establish its reputation. I was responsible for the event’s strategic business model to solve this challenge, as well as partnerships and press communications.