I’ve led a sprint using as a guide the MESA method, a team-based work system designed to solve complex challenges by unleashing human potential to process more and execute faster.
The goal was to come up with a name for a beauty print magazine in development that shows consideration for the place beauty has in our contemporary society, and that represents the magazine’s commitment to create a space where people feel included and heard. I gathered a diverse team of 10 people with all the knowledge and skills needed to solve the challenge in a short timeframe, from a drag queen who did a TEDx talk about drag therapy to a mother of three who started a movement to fight sexual harassment in public spaces.