MODEFICA OFFLINE
For the first anniversary of sustainable fashion-focused digital magazine Modefica, I helped plan and execute a two-day IRL event for more than 500 people, with round tables, lectures, pop-up store showcasing new Brazilian designers and women-led brands. The challenge was to produce a high quality event without any investment from the organizers, while helping to project Modefica’s brand and establish its reputation. I was responsible for the event’s strategic business model to solve this challenge, as well as partnerships and press communications.