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Foto da Fernanda Cannalona de perfil. Ela tem olhos e cabelos castanhos, a pele clara, e está vestindo uma camiseta alaranjada. Na orelha, um brinco oval dourado com uma pedra coral no centro. Ao lado dela, uma planta costela de adão.

I work in the intersection of innovation, research, strategy and communication. I’m interested in projects that reflect my values and the causes I care about: sustainability and regeneration, social impact, feminism.

I’m a Brazilian living in France. I’m always open to discussing new ideas, and would love equally to collaborate with people close to home and far away. I speak Portuguese, English and French and hope that this can help us understand each other.

Professional wishes

  • Fight greenwashing by helping a consumer goods brand adhere to the principles of sustainable and responsible communication.
  • Help create age inclusive conversations around environmental and social issues, as sustainability communications focus predominantly on young people and we need all generations on board to promote change.
  • Help spread sustainability literacy in a communications agency, SMB or a major company.
  • Help a bicycle brand understand women’s riding experience in hostile cities like São Paulo.
  • Develop a concept pop-up store that helps people see and experience the future of beauty.
  • Help put together a social impact committee for a beauty or food start up.

(Some of these ideas are already in development, others lack a client or a partner. If you identify with any of them, please get in touch!)

Foto da Fernanda Cannalona de perfil. Ela tem olhos e cabelos castanhos, a pele clara, e está vestindo uma camiseta alaranjada. Na orelha, um brinco oval dourado com uma pedra coral no centro. Ao lado dela, uma planta costela de adão.

Some things I do

strategy | communications | branding | trends research | desk research | in-depth interviews | agile methods |
curatorship | quali research | experience leader | netnographic analysis | speculative research | benchmarking | field research | market research | content

Talks, lectures and round tables

Talk
Natural Beauty Transitions
Organii Eco Market
Lisbon, 2019

Lecture
Influencers x Transparency in the Beauty Industry
Concosmetic Online Conference
Brazil, 2019