Right after graduating in fashion design, I created a brand of vegan handbags which had an important role in proving to a leather-obsessed market that it is possible to reconcile ethics and aesthetics.
Canna was the first brand in Brazil to talk about “vegan fashion”, when nobody understood what that meant – so my work was featured in the leading fashion magazines in Brazil such as Vogue, Harper’s Bazaar, InStyle, Veja Luxo and FFW. I was invited by Natura and Instituto Europeo di Design SP to talk about my motivations in creating this business. The bags were available at a proprietary e-commerce and in the leading multibrands stores in São Paulo such as Choix and Cartel 011.