in-depth interviews

COSMETICS MARKET RESEARCH

benchmarking•field research•in-depth interviews•trends research

I was hired by one of Brazil’s leading clean beauty brands to do market research in order to understand the challenges and opportunities for portfolio expansion, with focus on a specific consumer segmentation. Part of my job was to brief the R&D team in the factory and present to them the needs of the segmentation, and a benchmark of colors, textures and product categories.

The client and the details of this project are confidential.

ACCOR | FUTURE HOSPITALITY

benchmarking•in-depth interviews•speculative research•trends research

Development of 3 reports about the future of hospitality in Brazil, with the goal of understanding how 6 global macro trends manifest locally. The study was conducted simultaneously in 5 other countries (France, Germany, UK, China and Australia). The reports detailed the interviews made with the main executives of Accor in Brazil, the local dynamics and the specific hospitality dynamics.