Based on 4 macro trends, provided by a third-party agency’s partner, I develop a trends presentation for an innovation workshop with the employees of one of the largest Brazilian cosmetics group. I’ve brought key international and cross-sectors benchmarks on retail experience, brand activation and product development. The goal was to provide insightful inspiration to be worked in a sprint to be held after the presentation.
benchmarking
I was hired by one of Brazil’s leading clean beauty brands to do market research in order to understand the challenges and opportunities for portfolio expansion, with focus on a specific consumer segmentation. Part of my job was to brief the R&D team in the factory and present to them the needs of the segmentation, and a benchmark of colors, textures and product categories.
The client and the details of this project are confidential.
Development of 3 reports about the future of hospitality in Brazil, with the goal of understanding how 6 global macro trends manifest locally. The study was conducted simultaneously in 5 other countries (France, Germany, UK, China and Australia). The reports detailed the interviews made with the main executives of Accor in Brazil, the local dynamics and the specific hospitality dynamics.