Analysis of a Gen Y consumer research made through a proprietary platform from Strive Insight. The research focused on translating the feelings that summer awakens on the group of consumers, and the different use situations for sunglasses. The final presentation focused on visuals and creative concept propositions.
netnographic analysis
Analysis of a Gen Y consumer research made through a proprietary platform from Strive Insight, with participants from different countries, from Mexico to Japan. The goal was to understand consumers’ perceptions about Ray-Ban and their campaigns, through images, concepts and keywords.